TAILORS Group for the ABSOLUT brand

The ‘icon’ of the Wyborowa Pernod Ricard portfolio has come under our care. Based on a global graphic format, we developed a new version of the Polish ABSOLUT vodka website. Our tasks included creating the architectural concept, programming and developing the website content.

The new, responsive and modern website was equipped with a module dedicated to the biggest Polish event associated with the ABSOLUT brand – the SHAKE IT UP bartending competition. Last year we handled the fourth edition of the event from a technical perspective. This year we were entrusted with a much broader range of tasks, including conducting communication with the audience via social media. In carrying out the project, we are drawing on the experience we gained from a similar project – the Ballantine’s Bartenders Challenge.