Substantive approach to PR

We are often approached by clients who do not believe in strictly factual cooperation with the media. We convince them that PR is evolving, but that substantive content and reaching out to editorial staff interested in a particular topic results in quality publications that benefit both the chosen medium and the clients. Here are examples – an expert opinion piece by a managing partner at a law firm in Dziennik Gazeta Prawna and an article in Stock Market magazine.