CASE STUDIES \

Archicom, conducting capital market communications

Archicom is the leader in residential sales in Wrocław and one of the largest developers in Poland. The Group is implementing more than a dozen multi-stage residential projects in Wrocław and is expanding into new markets. TAILORS Group was responsible for the development and implementation of a comprehensive communication policy related to the public offering and IPO on the WSE in March 2016. – (the value of the offering was PLN 72.2 million). Following the successful IPO, TAILORS Group continues to support Archicom in investor relations and capital market communications.

The company conducts open communication, which is very well received by the market. TAILORS Group is responsible for organising regular meetings with investors after the publication of each interim report, preparing press releases and presentations. The materials prepared by TAILORS Group on the occasion of each publication of results contain comprehensive information on the Company’s activities and detailed operational and financial data and are very popular with participants. TAILORS Group also acts as an advisor in terms of communication and contacts with the media and the capital market. Representatives of the Company also participate in conferences recommended by TAILORS Group and roadshows organised by capital market institutions. Meetings during these events are very popular with managers and analysts.

TAILORS Group, in addition to ongoing and periodic communication, is also responsible for preparing information on significant developments in the Company’s activities. The most important of these are:

 

  • Archicom carried out a private bond issue programme aimed at financial investors. The Company’s Management Board decided in March 2017 to increase the total value of the programme, originally planned at PLN 100 million, by an additional PLN 15 million. The decision was taken in view of the strong demand from investors and the Company’s plans for further land purchases and the launch of housing projects in the pipeline. The success of the bond issue carried out is proof of investors’ confidence in the Company, which is the result of, among other things, diligent communication.

 

  • In June 2017, the Company’s significant shareholders: DKR Investment, controlled by members of the Company’s management board, and SK Inwestycje, sold more than 3 million shares representing 13 per cent of Archicom’s capital through an accelerated bookbuilding process (ABB). The process was completed in one day and TAILORS Group was responsible for its communication. The challenge with this project was the short duration of the entire process and the subsequent necessary intensification of work to prepare press releases about the launch and subsequent completion of the ABB.

 

  • In August 2017. Archicom finalised the first stage of the acquisition of mLocum, a nationwide developer with projects in Kraków, Wrocław, the Tri-City, Poznań and Łódź, under which it acquired 51% of the company’s shares. Earlier, the Office of Competition and Consumer Protection had granted permission for Archicom to acquire a total of 80% of mLocum shares. The entire transaction will be finalised by the end of 2018. For Archicom, the purchase of shares in mLocum marks the opening of another very important chapter in the company’s more than 30-year history, i.e. entry into the nationwide market, which will allow the Company to accelerate its development and a chance to increase the scale of its operations by leaps and bounds. The market has received this transaction very well – it has been repeatedly emphasised that the scope and form of the information provided is well above the market standard.

We started our cooperation with TAILORS Group in 2015 in connection with the planned public offering of Archicom S.A. and its debut on the WSE. The agency supported us in communications related to the transaction, as well as participated in ongoing communications. Following the successful public offering, we continue to cooperate with TAILORS Group in terms of communication on the capital market and communication supporting the sale of Archicom Group flats.

We highly rate both the strategic communication advice and the quality of the information and promotional materials prepared. All of the agency’s tasks were performed in a timely manner and with great commitment by the consultants dedicated to our service. We recommend cooperation with TAILORS Group.

Agnieszka Zamojska-Sroka, Marketing Director