CASE STUDIES \

Creamfinance Poland – bond issue, 2015

Creamfinance Poland is part of an international financial group specializing in granting short-term loans.

Creamfinance operates in Poland under three brands: lendon.pl, retino.pl and extraportfel.pl, and it is one of the biggest lending companies.

The role of the TAILORS Group in the project was comprehensive preparation of promotional materials and running a campaign promoting public offerings of PLN and EUR-denominated bonds of Creamfinance Poland. These were the first parallel public offerings of bonds denominated in PLN and EUR. The challenge faced during the project was the negative perception of lending companies by the public as well as the issuer’s low recognition level.

Outcome

In a difficult environment, Creamfinance Poland placed two issues of bonds (in PLN and EUR). The PLN issue was nearly placed in full. The acquired funds will enable the issuer to expand its business.