Develia is one of the largest developers in Poland, with residential and commercial investments in Warsaw, Wrocław, Kraków, Gdańsk, Łódź and Katowice. Develia has been listed on the Warsaw Stock Exchange since 2007 (until 2019 under the name LC Corp).
For many years, the company had limited communication with the media. Representatives of the company did not give interviews and only occasionally spoke to the media. Journalists, wishing to learn more about the company’s activities, relied primarily on stock market reports and news from the website. With the start of the cooperation with TAILORS Group, the company opened up communication with journalists. The challenge was to establish and, in some cases, rebuild contacts with journalists, both business and industry.
Key tasks in the project:
- establishing relationships with key business and industry media in Poland,
- consolidation of the new company name in the media and increase of Develia’s recognisability,
- regular dispatch to the media of press releases on the most important stages of the investment and business announcements,
- regular placement of company representatives’ comments in business and industry media,
- active management of the press office – responsiveness to journalists’ questions and arrangement of own topics.
Effects of cooperation:
Since the start of the cooperation, publications on residential investments implemented by Develia have been regularly published in business and industry media, including ISBnews, Money.pl, Eurobuildcee.com, Propertynews.pl or Housemarket.pl. The media also regularly feature comments from the company’s representatives, and interviews with a representative of Develia’s management board were published in the dailies Parkiet and Puls Biznesu. During the first nine months of cooperation, we sent 25 press releases and over 60 comments to the media, resulting in over 1,000 publications in business and trade media.