MedApp is a NewConnect-listed company operating in one of the fastest growing industries in the world – telemedicine. The company plans to conquer global markets, particularly the USA and countries in the Middle East.
TAILORS Group provides comprehensive PR/IR communication support and created a new website from scratch.
In the first steps of cooperation with the client, the TAILORS Group team analysed not only the nature of the client’s business, but also the wider context – including the market environment. Thanks to this approach, substantive material was prepared that was valuable from the perspective of specific target groups.
A major challenge with this project was the low recognition of the Company among stakeholders and the media. The telemedicine and medical market is highly competitive and many companies are well established.
Key tasks in the project:
- Building relationships with key media from scratch, including one-to-one meetings,
- increasing the attractiveness of the message through the preparation of press releases,
- positioning MedApp as an expert in telemedicine,
- social media support (Facebook, LinkedIn),
- support in the digital area – preparation of the website with IR section, promotional materials, materials for investors (factsheets, presentations),
- support during industry conferences,
- preparation of the company for public appearances.
As a result of TAILORS Group’s efforts, over 180 publications appeared in key media within 10 months of cooperation, including: Wiadomosci TVP, Rzeczpospolita, Parkiet, Polskie Radio, Business Insider or Wprost. Thanks to this, the media treat MedApp representatives as opinion leaders with regard to telemedicine and eagerly ask them for comments.
We have been working with TAILORS Group since March 2017. Due to our plan for dynamic growth in the telemedicine market, we needed comprehensive PR/IR communication support and the creation of a new website from scratch. Thanks to the implemented communication strategy, we have become a recognisable brand in the telemedicine industry, which is regularly featured in the pages of the largest Polish dailies, as well as in radio and TV media. Efficiently conducted investor relations ensure that our successes reach the awareness of investors and the stock market quotation of MedApp is steadily climbing. As a result, our contacts with potential contractors and business partners have become much easier.