In July 2020, we provided communication support to ML System during the SPO transaction. The market’s positive evaluation of the company and the SPO resulted in the sale of all the shares of the new series E issue, worth PLN 58.4 million. The capital raised will be used for the development of ‘new quantum era’ products.

TAILORS Group’s role was to develop and implement a comprehensive communication policy related to the share offering, including supporting the company in its contacts with the media and investors. We led the company communicatively from the announcement of the strategic agreements with Guardian Glass and Pilkington Automotive Poland, through the publication of the 2020 – 2025 strategy, to the announcement of the final issue price.

An effective equity story, together with skilfully selected communication tools, form a harmonious tandem that allows us to reach a wide range of investors. This is particularly important
at a challenging time for the economy and the capital market, such as the COVID-19 pandemic. The chat we arranged, during which the ML System management answered questions about the published strategy for 2020 – 2024 and the planned share issue, was attended by 1,470 investors, a record result in the history of the Investor Zone!

The main challenges of the project were:

• Very challenging market conditions. We are mainly talking about macroeconomic factors, i.e. the economic uncertainty related to the COVID-19 pandemic and the impact of this situation on the Warsaw Stock Exchange.
• Limited timeframe due to the transaction mode – accelerated bookbuilding, closed within one day.
• Small number of SPO and IPO transactions in the domestic capital market.