ML System is a manufacturer of building-integrated photovoltaic (BIPV) solutions, a market leader in Poland and ranked among the top five companies of its kind worldwide.
TAILORS Group’s role was to develop and implement a comprehensive communication policy related to the public share offering, including supporting the Company in its contacts with the media and investors, as well as the implementation of an advertising campaign. As part of the project, we built the investor relations website for the client from scratch.
Main challenges of the project:
- Lack of WSE-listed peers, which posed the risk of unjustified juxtaposition between the company and companies in the photovoltaic industry, unfavourably perceived by investors.
- Very challenging market conditions. We are referring primarily to macroeconomic factors – the tense situation in Italy and Turkey, and internal factors – the ‘turbulence’ around GetBack affecting the decline in investor confidence in the domestic capital market.
An additional difficulty was the limited activity of Open Pension Funds (OFEs), caused by the change in the structure of the pension system, and the weakness of the primary equity market.
Effects of cooperation:
Positive evaluation of the company and the IPO by institutional and individual investors resulted in the placement of all shares of the new issue worth PLN 34.6 million. The capital raised will be used for new product development and foreign expansion.
Continued cooperation:
Following the successful IPO and listing of ML System on the WSE, TAILORS Group continues to actively support the company with investors, analysts and journalists.
We started working with TAILORS Group in April 2018 in connection with the initial public offering (IPO) of ML System. Conducted in a professional and effective manner, the communication provided us with important support during the IPO process. The agency’s appropriately selected tools allowed us to present a solid equity story, which was positively evaluated by institutional and individual investors. As part of the project, we also obtained an investor relations website, built from scratch.TAILORS Group employees carried out all tasks professionally, according to the agreed time regime and with due diligence. We evaluate our cooperation with the agency very positively, which is why we decided to continue it after the debut on the WSE.