Sputnik Software and GIAP are Polish companies specialising in IT solutions for the public sector. Communication of the establishment of a capital group combining the two entities became the beginning of PR activities for this client. The companies are keen on image activities in business, local and industry media: building an expert position, educating potential customers and informing them about new products and services.
Neither Sputnik Software nor GIAP had communicated with the media prior to working with TAILORS Group. The first step, therefore, was to create a dedicated media base and identify the topics that each company wanted to interest journalists in. The next was to develop them in an accessible way, so that they were interesting and understandable to their audiences and allowed them to reach out to different groups of trade media, whether they focused on information technology, infrastructure or surveying.
Key tasks in the project:
- increasing the visibility of Sputnik Software and GIAP among journalists and stakeholders,
- identifying and developing information on the company’s activities in a way that is attractive to the media.
Effects of cooperation:
Since the cooperation was established, TAILORS Group has regularly communicated with the media on behalf of the companies. Within six months, we managed to initiate more than 115 publications in business, trade and local media and place expert commentaries in titles such as Parkiet, Rzeczpospolita and IT w Administracji.